Outreach/Marketing Plan

Written By David Stock

Using the power of crowd sourcing, many small efforts will lead to impactful change

**This page under construction**

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When looking up other organizations, it’s easy to find ones that you’ve never heard about. We will focus a strategy that drives brand recognition.

Areas of outreach:

  • Website

  • Social Media

  • Events

  • Word of Mouth

  • Business Partnership

  • Developer Partnership

  • Real Estate Company Partnership

  • Marketing materials

Website

The website will the the core of explaining the purpose and mission of The Urban Rewild Project. It will contain:

  • Projects complete and in progress

  • A living lab to show experiments, testing, and documentation that support the benefits expressed

  • A blog to keep subscribers and members informed

  • A learning section will provide articles and links to educate

  • Eventually a map showing areas of the city that are biodiverse.

Social Media

Social media presence will be built up over time. It will be used to drive traffic to the website and get people interested in becoming members and volunteers.

  • Facebook

  • Instagram

  • LinkedIn

  • YouTube

  • Snapchat

Events

Many events are available through the year to get out and talk to people, create awareness, and build membership and volunteers. These events will be posted on the website and in our social media.

  • Various spring, summer, and fall outdoor events where booths can be set up

  • Farmers markets

  • GIS Day

  • Earth Day

Word of mouth

Getting out and talking to people is a powerful tool. Business cards and flyers will be on hand to spread the word anywhere we go.

Business Partnership

A list of like minded non-profits and businesses will be created. We will get out and talk to each of them to see if they are interested in collaboration or supporting The Urban Rewild Project.

Developer Partnership

Planting right when a new development goes up may be the best time to create an impact for residential areas. If we can be convincing of street tree benefits, we may be able to get them in as the neighborhood develops.

Real Estate Company Partnership

When real estate companies set up model homes, we may have the opportunity to model the beginnings of a biodiverse yard.

Marketing Materials

  • Create marketing materials (banners, hand outs, flyers, stickers)

  • Small biodegradable pots with small plants people can start with

David Stock
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Financial Impact Plan